Cosmetic procedures aren’t just for women anymore. In recent years, more men are seeking aesthetic treatments to look refreshed, maintain a competitive edge in their careers, and feel more confident in their skin. Whether it’s reducing under-eye bags, softening forehead lines, or tightening loose skin, today’s aesthetic treatments are increasingly being tailored for the male face and the numbers are growing.
At Advanced Eyelid Surgery Center in Colleyville, TX, Dr. Davis has seen a steady rise in male patients interested in looking their best, naturally and discreetly. Here’s what’s driving the trend—and which treatments are most popular among men today.
The Rise of Male Aesthetics: What’s Changed?
Traditionally, cosmetic procedures were marketed almost exclusively to women. But cultural attitudes have shifted. The popularity of video calls, high-definition photography, and social media have made men more aware of how they present themselves, especially in professional settings.
Many male patients are now focused on looking less tired, more energized, and subtly refreshed, not drastically different.
Key reasons men are getting work done:
- Greater awareness of facial aging and volume loss
- Desire to stay competitive in youth-oriented industries
- Better education and access to non-surgical options
- A reduced stigma around self-care and aesthetics
Top Aesthetic Treatments Men Are Requesting
Eyelid Surgery (Blepharoplasty)
One of the most requested procedures among men, eyelid surgery helps correct drooping upper lids and under-eye bags. It offers a natural refresh without dramatically altering facial features.
Why it appeals to men:
- Makes the eyes appear more awake and alert
- Helps remove the “tired” or “angry” look
- Quick recovery and long-lasting results
- Minimal scarring with discreet incisions
Dr. Davis specializes in eyelid surgery and takes extra care to preserve the masculine structure of the eye area, avoiding an overdone or feminized look.
Neurotoxins (Botox, Xeomin, Jeuveau)
Men often seek neurotoxins to reduce frown lines, forehead creases, and crow’s feet. When applied correctly, these treatments soften expression lines without eliminating movement.
What men appreciate:
- Quick, in-office procedure
- No downtime
- Natural results when done conservatively
- Helps with “resting angry face” or stress-related tension lines
Dermal Fillers (Jawline, Midface, Temples)
Fillers can be used to enhance facial structure and restore volume in a way that supports a strong, masculine appearance. Popular treatment areas for men include:
- Jawline definition
- Cheekbone enhancement
- Undereye hollow correction
- Temple volume loss restoration
Dr. Davis uses a conservative approach to avoid puffiness and ensures the results stay sharp and masculine.
Genius® RF Microneedling & Skin Tightening
Skin laxity can affect confidence, especially along the jawline and neck. Genius RF microneedling is ideal for men who want to improve skin firmness without surgery.
Benefits include:
- Collagen stimulation
- Improved skin texture and tone
- Subtle lifting of the lower face and jawline
- Minimal downtime compared to lasers or surgery
Kybella for Double Chin
Kybella is an injectable treatment that dissolves submental fat (under the chin), refining the jawline. Men who are close to their ideal weight but still struggle with a double chin often turn to this non-surgical solution.
Treatment details:
- Requires 2–4 sessions on average
- Gradual fat reduction with no surgery
- Long-lasting results when weight is maintained
How Aesthetic Planning Differs for Male Patients
Dr. Davis understands that male patients often have unique goals and anatomy. Her approach with male aesthetics is:
- Focused on strong, angular features
- Avoids feminization of the face
- Prioritizes subtlety and natural results
- Minimizes downtime for busy professionals
Whether it’s a single procedure or a phased plan, the process starts with a personalized consultation to discuss goals, lifestyle, and timeline.
Common Concerns Men Have And How to Address Them
“Will it be obvious I had something done?”
Not with the right approach. Dr. Davis tailors treatments to enhance, not alter, your natural appearance.
“Will there be a lot of downtime?”
Many treatments are quick and require little to no recovery. Even eyelid surgery can be managed with just 1–2 weeks of planning.
“Is this something a lot of men are doing?”
Yes, and it’s growing. Recent research shows non-surgical treatments in men have increased significantly, with injectables, skin resurfacing, and eyelid surgery topping the list.
Ready to Refresh Without Changing Who You Are?
Whether you’re looking to smooth out a few lines, reduce puffiness around the eyes, or refine your jawline, aesthetic treatments can be a discreet, effective way to look as energized and confident as you feel.
Dr. Davis and her team at Advanced Eyelid Surgery Center offer a judgment-free, customized experience for male patients interested in exploring their options.
